A dimethyldihydropyrene (DHP) photochromic unit has been functionalized by donor (triphenylamine group) and acceptor (methyl-pyridinium) substituents. This compound was characterized by NMR, absorption and emission spectroscopies as well as cyclic voltammetry and its properties were rationalized by theoretical calculations. The incorporation of both electron donor and withdrawing groups on the photochromic center allows i) an efficient photo-isomerization of the system when illuminated at low energy (quantum yield: Фc-o = 13.3% at λex.= 660 nm), ii) the reversible and quantitative formation of two endoperoxyde isomers when illuminated under aerobic conditions at room temperature and iii) the storage and production of singlet oxygen. The photo-isomerization mechanism was also investigated by spin-flip TD-DFT (SF-TD-DFT) calculations.