Natural meat vs. Plant-Based Protein : What drives consumer choice ? - Centre de Recherche Supply chain Management Access content directly
Conference Poster Year : 2023

Natural meat vs. Plant-Based Protein : What drives consumer choice ?

Abstract

People are interested by meat reduction or meat substitution for many arguments: health, environment, animal welfare. Firms explore new models and new supply (better meat or meat substitutes) to take, to keep or to increase market shares. What consumers really prefer and choose? In choice experiments…
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Dates and versions

hal-04297270 , version 1 (21-11-2023)

Identifiers

  • HAL Id : hal-04297270 , version 1

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Mélody Leplat, Youenn Loheac, Eric Teillet. Natural meat vs. Plant-Based Protein : What drives consumer choice ?. 15th Pangborn Sensory Science Symposium - Meeting new challenges in a changing world, Aug 2023, Nantes, France. . ⟨hal-04297270⟩
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