Natural meat vs. Plant-Based Protein : What drives consumer choice ?
Abstract
People are interested by meat reduction or meat substitution for many arguments: health, environment, animal welfare. Firms explore new models and new supply (better meat or meat substitutes) to take, to keep or to increase market shares. What consumers really prefer and choose? In choice experiments…
Domains
Economics and Finance| Origin | Files produced by the author(s) |
|---|