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Entrepreneurial Opportunities: How do Cognitive Styles and Logics of Action Fit in?

Jean-Michel Degeorge 1, 2, 3, 4 Alain Fayolle 5, 6 Kathleen Randerson 6
1 EPICE-ENSMSE - Département Etudes sur la performance, l'Innovation et le Changement en Entreprise
2 COACTIS - COACTIS
3 Mines Saint-Étienne MSE - École des Mines de Saint-Étienne
4 FAYOL-ENSMSE - Institut Henri Fayol
5 emlyon business school
6 CERAG - Centre d'études et de recherches appliquées à la gestion
Abstract : The aim of this qualitative study is to identify how the perceptions of the entrepreneur on the nature of the opportunity (objective reality/social construction) and his/her cognitive style (analytical/intuitive) influence the process of opportunity pursuit (analytic process/intuition-based process). We find that if expected alignments (analysis/causation/objective opportunity versus intuition/effectuation/constructed opportunity) appear, they are not systematic, and that firm industry and position in the sector are determinant.
Keywords : Business plan
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Journal articles
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https://hal-emse.ccsd.cnrs.fr/emse-01141509
Contributor : Florent Breuil <>
Submitted on : Monday, April 13, 2015 - 10:47:59 AM
Last modification on : Wednesday, June 24, 2020 - 4:19:15 PM

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EMSE | EPICE-ENSMSE | FAYOL-ENSMSE | CNRS | UNIV-ST-ETIENNE | INSTITUT-TELECOM | COACTIS | UGA | CERAG | UNIV-LYON2 | EMLYON | UDL

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Jean-Michel Degeorge, Alain Fayolle, Kathleen Randerson. Entrepreneurial Opportunities: How do Cognitive Styles and Logics of Action Fit in?. International Journal of Entrepreneurship and Small Business, Inderscience, 2015, 27 (1), pp.19-39. ⟨10.1504/IJESB.2016.073353⟩. ⟨emse-01141509⟩

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