This paper focuses on the study of a Lebanese SME, Château Kefraya, operating in the wine sector, with a particular emphasis on its business model. Therefore, this research falls within the framework of a qualitative approach; it is based on a single case study. It highlights the development of the SME, from a wine producer to a company offering, in parallel, services especially related to wine tourism. Elaborating the business model of Château Kefraya has yielded a representation of this winery and reveals how its value is generated, remunerated and shared. Based on the obtained results, we were able to underline the importance of labelling to ensure quality in the SME and its commitment to corporate social responsibility.