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, S 2.4 Collaborative practices and marketing strategies (green image)

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;. Garg and . Ghadimi, , 2015.

, Which of the following criteria best define the environmental quality of your product (Raw Materials): ? Use of non-toxic products in the process (cleaning, admixtures, etc.) ? Preference for raw materials of local or national origin ? Use of fair trade ingredients ? Use of ingredients with guaranteed traceability ? Use of ingredients labeled AB, PART B : Regarding the environmental quality of your products 14

, Other characteristic: ___________ ? No criteria of the following criteria best define the environmental quality of your product: ? Preference for non-toxic packaging ? Preference for recyclable packaging ? Preference for biodegradable packaging ? Packaging displaying environmental information on the product ? Packaging specifying the sorting instructions ? Other characteristic ? No criteria environment, ? Use of ingredients labeled with other labels (eg UTZ

, With the improvement of the intrinsic environmental quality of your product, do you think that the events that are listed can occur? ? An increase of the demand ? A decrease of the demand ? Maintenance of the demand ? A change of customers ? No change ? Other change 22. What might be the magnitude of the increase of the demand? 30. Does this group have specific actions to improve environmental performance? If yes, it could be: ? Help with the installation of organic agriculture ? Help to have a more robust offer ? Other 31, Do they own these labels? ? AB (organic farming) specify? ? Label 1 : ? Label 2 : ? Label 3 : 21

, Respect for the earth: choice of seeds adapted to climate and land-field, prohibition to use synthetic chemicals ? Respect for animals: choice of local breeds, a diet from organic farming and the forbidden use of certain drugs ? Respect for biodiversity: hedgerow, ancient breeds ? Cooperation with suppliers on specifications: development of organic products in the region, seasonal purchases

, developped by your company to increase the environmental quality of your product / process? ? Energy efficiency of equipment ? Control of water consumption ? Use of better technologies available for production ? Choice of refrigeration technologies (GHG emitting fluids) ? Reduction of emissions in production ? Severe limitation of food additives, dyes and others ? Waste prevention ? Noise reduction ? Reduction of odor nuisance and atmospheric pollution ? Limitation of the volume and toxicity of polluting discharges into the water ? Valorization of production waste ? Choice of inventory management

, In your opinion, which environmental quality marketing practices have been developed by your company? ? Communication on environmental practices (CSR activity report) ? Organic Label ? Other labels (to be specified) ? Packaging information (ex recycling guidelines) ? Choice of "moderate" communication media ? Training of sales teams ? Other: _____________________ ? None 43

, 100 essential), the impact of following practices: ? Cooperation with the customer for the product's eco-design ? Collaboration for an environmental management system development ? Monitoring the environmental performance of the product throughout the supply chain ? Collaborative actions to manage and limit waste ? Group monitoring of partners (regulation, innovation

, Thanks to your company's practices with supply chain stakeholders, can the environmental performance of your products and processes increase your demand? ? YES ? NO ? do not know or no answer

, 10 and 25% ? more than 25% ? do not know or no answer PART D : Regarding the environmental quality of your suppliers 50. Do you feel that your company is attentive to the environmental qualities and performance of your suppliers? ? Not at all ? A little ? Enough ? A lot 51. The offer of products with environmental qualities adapted to your needs, is in your opinion: ? Rare or does not exist ? Available but remote ? Available but too irregular ? Available but often out of size ? Available but expensive ? Other supply difficulties ? Without difficulty, If YES, could you quantify it? ? less than 3% ? between 3 and 5% ? between 5 and 10% ? between, vol.40, p.45

, Interpretation of items ? Is available but poorly calibrated = out of size, penalizing aspect imperfection

, ? Is available but remote = deliveries subject to delays and extra costs ? Is irregular = variable quantities (waste, missing quantities due to inclement weather ...) by your suppliers

?. Sensitivity,

, To assess the environmental performance of the suppliers, how much importance do you allocate to the criteria and practices they have (0: no influence -3: maximum influence): ? Ecodesign ? Purchasing -supply management ? Production and quality ? Packaging, distribution and logistics ? Marketing and communication ? Collaborative practices

, In the selection of your suppliers, how much importance do you allocate to the following criteria? ? Price ? Quality and technical specifications of the components ? Quality and environmental performance of components / supplier

, In the selection of your suppliers, how much importance do you allocate to the other following criteria (0: none

, Supplier's reputation ? Innovation capacity ? Commercial conditions

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