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Transition numérique et engagement RSE en PME : une lecture par la gestion des paradoxes ?

Abstract : The existence of multiple tensions is of course inherent in the life of organizations, but challenges still exacerbate this situation. Companies face major societal challenges such as the commitment to Corporate Social Responsibility (CSR and more recently the digital transformation. The specificities of Small and Medium-Sized Enterprises (SMEs) make these challenges even more complex for these organizations. In other words, how to balance the demands of digital transformation with CSR commitment ? The paradox perspective developed since the 1980s is designed to simultaneously meet competing demands (Smith and Lewis, 2011). Beyond the decision to deploy a management of these paradoxes is the question of organizational practices to put in place to implement such a strategy in the enterprises. A longitudinal case study (2014-2018) in an industrial SME is conducted to provide some answers to this question. The results focus on HR management practices regarding needed skills, recognition of the employees and redefinition of jobs.
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Submitted on : Tuesday, May 19, 2020 - 10:16:33 AM
Last modification on : Wednesday, May 26, 2021 - 12:48:02 PM



Sandrine Berger-Douce. Transition numérique et engagement RSE en PME : une lecture par la gestion des paradoxes ?. @GRH, 2019, n°33 (4), pp.91-118. ⟨10.3917/grh.194.0091⟩. ⟨emse-02612392⟩



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