The shift from linear to circular patterns is on the way and rise many questions. In the last ten years, reuse and upcycling are gaining more attention. Since reduce and reuse were describe as a priority by the European Union, some leading projects are unveiled in different countries. Scale and quality of those projects push the reuse issue out of the shadow, far from original prejudices who associate waste and reuse to « poverty » and « Do It Yourself ». Although Reuse emerge as a prominent question, the idea and boundaries of « what is reuse » appears to be blur and not clearly understood. This situation lead to general incomprehension, even for professionals. Reuse, repurpose, upcycling and recycling are usually considered to wear the same meaning despite a huge difference on what it implies. In this paper we will examine these different notions through a pedagogical case study. We will draw the different ways to regenerate value at all steps of product life cycle in a precise manner. This allows to better insight the meaning of those issues in the case of student design education. In the same time, it aims to be a tool for teaching sustainable design and waste management.