Diagnosis of Servitisation Potential - Proposal of a Strategic Diagnosis Framework dedicated to SMEs
Abstract
The transition of manufacturing industry towards service, also called servitisation process, is currently spreading
throughout the whole economy. Servitisation of large companies has been largely studied by the scientific
literature, but still little is known more specifically regarding SMEs. Yet, in such context, SME managers are
confronted to a highly complex enterprise transformation process. The paper explains a diagnosis framework
dedicated to help SME manufacturing decision-makers to manage situations of strategic changes affecting their
business, for which servitisation is perceived as a consistent opportunity. The framework is conceptually
presented, then applied to an industrial SME, in the pharmaceutical equipment sector.