The rapid advancement and ubiquitous penetration of mobile networks and software-defined networking technology enable us to sense, predict and control the physical world using information technology – the so-called Internet of Things (IoT).1 Consequently, business models and processes have been redesigned across a broad range of industries where objects are connected over the Web for communication with other objects on the Web, leading to the so-called Web of Things (WoT) on top of the IoT. Pervasive connectivity, smart personal devices, for example in our homes, and demand for data testify to a WoT that will continue to grow. New devices are being developed and are becoming cheaper, making their integration into everyday objects ever more feasible, and as people buy into WoT technology, economies of scale lend themselves to the creation of ever more data-centric businesses.